Case Study · 06
Galatians: Becoming a Christ-Formed Community
An integrated campaign spanning print collateral, social media, motion design, and original music composition. The centerpiece is a five-minute countdown video with an original score that tracks a narrative arc from raw clay to finished vessel.
The Concept
The teaching series explored the idea of spiritual formation—the slow process of being shaped into something. I anchored the campaign's visual identity in the metaphor of pottery: raw clay becoming a vessel. This gave the campaign a single, coherent image system that could carry across every format and touchpoint.
Countdown Video
Five-minute countdown · Original score · Editing, color grading, and timer design by Noah Livingston.
The Score
I composed an original score for the countdown that mirrors the video's narrative arc. It opens sparse—a single instrument, open space—and builds progressively as the clay takes shape, arriving at a full arrangement precisely as the countdown reaches zero.
The music isn't background; it's structural. It creates the emotional trajectory that makes a five-minute countdown feel like a story rather than a timer.
Print & Digital
One metaphor, every touchpoint
Postcard
Front and back print piece carrying the clay-to-vessel image system
YouTube
Thumbnail and channel art designed for legibility at feed scale
Square social graphics adapted from the campaign's central treatment
Countdown
Motion-designed timer integrated with the score's build
What This Demonstrates
This campaign shows the full range of creative production: concept development, visual design, video editing, motion graphics, and original music composition. Every element was produced by one person with a unified creative vision.
For a hiring manager evaluating creative direction candidates, it demonstrates not just production skill but the ability to think through a concept—from metaphor to execution—across multiple formats.